...thanks to Rihanna.
September 8th marked the launch of Fenty Beauty, the debut cosmetic line from superstar singer and Bajan beauty, Rihanna. As with most things in her career, Rih Rih did not come to play. With the release of Fenty Beauty, Rihanna, per her celebrity, single handedly dismantled the beauty industry and the age-old stereotypes that have been affixed to women of color, particularly dark skin black women, by cosmetics brands.
The Fenty Beauty line launched with 40 different foundation shades, at beauty retailer Sephora. The industry's treatment and disregard for women of color has been well documented. In the 1970s, '80s, and '90s, supermodels like Iman, Naomi Campbell, Beverly Johnson, and Tyra Banks notably mixed and blended their own foundations in the absence of options that would match the beauty of the skin tone. Fast forward to the 2000s, and the emergence of options that barely scratched the surface or fully address the needs of darker skin women. The truth is, there's a widespread believe that dark hues don't sell, as if women of color don't wear or appreciate makeup. The beauty industry still suffers from and perpetuates a narrow and unrealistic definition of beauty. A European standard that has far too often misappropriated the features and attributes of women of color.
In one launch, Rihanna was able to do something that no other mainstream beauty brand truly cared to do - show the world that beauty comes in all shades.
Video courtesy of Elle.com