Shonda Rhimes is teaming up with Hearst Magazines Digital Media to create Shondaland.com.
The site will collect essays, videos, articles, and other media from Rhimes’ production team, using Hearst’s resources to push its platform to build its brand and offer publishing services.
“This was a logical continuation of what we’ve been doing for a long time,” Troy Young, global president of Hearst Magazines Digital Media, told Adweek. “We’re enhancing leadership in the female space with another distinguished title.”
–Shonda Rhimes signs major multi-year deal with Netflix–
“We’re dedicated to finding ways of bringing new voices, that are honest and candid, to a big audience,” Young added. “We want the magic of a strong community.”
Young pointed to the history of zines, self-published and DIY magazines for small and specific audiences.