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Sean ‘Diddy’ Combs Shares His 'Secret' to Success at AT&T Shape Conference


“Forbes named you one of the best business minds of the last century,” stated John Donavan, CEO of AT&T Communications. “You have the ability to notice things before others do, but more importantly, you figure out how to capitalize on them.”

Picture a young black man growing up in Harlem, New York, in the ’70s surrounded by artists and rich communities, backdropped by Motown. Sean “Diddy” Combs sees Berry Gordy and realizes he’s not only instrumental in making music but he takes pride in owning the machine behind it. Combs is left with a distinct memory that pivots around one word: ownership.

“I come from this beautiful culture called hip-hop. It started out as this small, disruptive musical genre in the Bronx that now has grown to be the most powerful cultural force in the world,” said Combs. “I think my secret is that I believe. I believe in the power of my community, I believe in us, I believe in the art of us, I believe in our value, and it put me on a mission to not just want to make music—not just want to be known as a rapper. I wanted to come and change the world. I wanted to come and make a difference and be a platform, be a place of inspiration but also to be a foundation, to give these voices that aren’t heard, this community that’s underserviced, to give it the life that it needs, but most importantly, to give it the support that it needs.”

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