During this year’s BET Awards, Netflix rolled out a new campaign
announcing a "new day in Hollywood." Featuring 47 of its Black writers, directors, and actors—including Spike Lee, Ava DuVernay, Lena Waithe, Alfre Woodard, and more—the streaming platform declared it was the place where "strong Black leads" could tell authentic stories and flourish.
"We’re writing while Black. Nuanced and complex, resilient and strong. This is not a moment."
"This is a movement," Stranger Things star Caleb McLaughlin said while his peers from over 20 Netflix productions gathered around him. "We are strong Black Leads. Today is a great day in Hollywood."