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Shaq Backs Atlanta-Based Gig Workforce Assistance Startup’s $9 Million Series A

On-demand workforce assistance startup Steady has raised $9 million in a Series A funding round led by San Francisco-based Propel Venture Partners with participation from Omidyar Network, the impact investing firm established by the founder of eBay. Former NBA superstar Shaquille O’Neal also contributed to the round and will be joining the team as an advisor and advocate for the startup’s customer base.

“We’ve been self-financed by our chairman for the last 15 months of the development of our business. We’ve been approached in the last six months by a number of VCs, and the time was finally right for us to partner with some folks that will bring a lot of value to the table,” CEO Adam Roseman tells Hypepotamus. The startup won the pitch event at global financial services conference Money 20/20 last year and launched publicly last week.

“This will help us accelerate our product roadmap to the grand vision we have of creating a significant impact for a large number of America’s struggling workers,” Roseman says. “We’ve built a large engineering and developer team in Atlanta and our focus is on ramping the team up and accelerating our roadmap as quickly as possible to support our workers.”

Steady’s platform connects prospective workers that want to find on-demand or contract work with opportunities tailored to fit their qualifications, interests, geography and availability. Roseman says it’s a fit for anyone who works an additional job other than their 9-to-5.

The mobile platform also allows workers to manage all these gigs in one place.

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